Research into swing tags

After looking at tote bags, I moved on to look at swing tags. Initial research into swing tags taught me that they are vital for reflecting information both about the brand and the product, and almost uniting the two. Initial research into swing tags began using the Google search engine and Google images to locate photographs for analysis. These were collected and stuck down into the sketch book for analysis.

It was interesting to see how many different varieties of swing tags there were, each reflecting the identity of the brand. Some were overtly environmentally friendly, whereas others were very expensive and not at all environmentally conscious. The cost of the product obviously was reflected in the cost / expense of the swing tag production.

Different materials for use were acknowledged throughout research, including: Paper, transparent plastic sheet, rubber, metal, PVC, PU foam, fabric, felt and bamboo. Some of these were out of budget for misguided, but options such as fabric and plastic sheet were interesting and viable for the brand.

The type of fastening of the swing tag was also considered – would a plastic Kimble be used or a safety pin and ribbon (the latter is the most attractive yet more costly and time consuming option).

Out of the swing tags researched into the angel swing tag was the most inspiring. I began to consider that I could use this idea for Missguided, making a Missguided angel out of the brands current symbols. Because the clothes show live is at Christmas time, this could be used as a Christmas tree decoration.

The person would put it up on their tree around the time they will be considering buying party outfits, and will take it down from the tree after Christmas when they have their money to spend on New Year’s clothing.

I also visited the shops for inspiration, where possible ripping off swing tags to analyse for primary research. This successfully enabled me to appreciate textures and the tangible aspect of the tag including finishing effects.

What next?

I must start looking at trends for inspiration, particularly considering that I must create a set of trend focussed swing tag labels.