Since the last blog entry I have been trying to achieve a more realistic effect with the swing tags, making them look more authentic. This has involved reducing the transparency on top layers, and adding a gradient over the swing tag shape. The result of this successfully made the swing tag look more viable, and realistic once placed onto a garment.
I also worked on enhancing my research through creating different boards. I created a style advisor board which revolved around the narrative sequence of the misguided character. The style advisor would recommend different options to go with certain items, as seen on the denim trend focussed swing tag.
The other board I created was for the recycling ideas, I demonstrated Missguided to be a completely environmentally friendly company. I used the symbol of the people holding hands around the globe, but instead just repeated the ‘miss’ guided character around the globe, the outcome was very effective, and I then changed the contents of the globe to clothing items, in the green shade, this represented the environmentally friendly and reusable aspect. I then used blue for the sea, selecting the exact shade as explored throughout the initial mood board created.
These boards help me to establish a clear line of thinking, and provided a point of reference.
What next?
I must continue to look expand my research whilst developing my concepts.
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