Designing the generic swing tag

I began to create the generic swing tag, using the mood board as the basis for concept generation. I used Illustrator and initially drew a basic template, based on the size I had decided to be the best for use after analysis.

The swing tag was basic, in keeping with the simplistic style that Missguided go for; it would not be viable to create something really flamboyant if this does not represent the corporate identity of Missguided. The swing tag was black in colour, in keeping with the Missguided website, and business card. This was portrait and had the Missguided figure on it.

I experimented with this using different colour ways as explored through the moodboard. For example: black and blue, black and orange, black and grey.

The eyelet was considered, and a simple card option was chosen. A safety pin and blue ribbon would be used to secure the tag onto the item of clothing.

This swing tag concept was developed further, considering a booklet. This booklet would have a thin piece of translucent sheet in it (in the red shape, in keeping with the colour scheme). This would show an outline of the Missguided ‘miss’ figure, with a promotional voucher number of this, this would be used for the next transaction, as an incentive to re-order straight away.

The back of the swing tag was considered, although I was not sure whether a barcode would be necessary for an online retailer. This is something I would have to discuss with Natalie. Information which was included was the product code, the size and the price.

What next?

I must consider how I can develop this concept, moreover I must look into how I can apply this design to a tote bag / bag for life.