Continued research into A/W 2010 trends

I continued to research into A/W 2010 trends, noticing that denim was particularly big for the forecasted trend season. This was good news with regards to creating a trend focussed swing tag as denim is something which always appears to be around – it is almost a timeless classic in the fashion world.

I looked at the denim trends, not only with regards to the texture and colours of the denim, yet more specifically with regards to the finishing effects. For example the textured whitewash was a forecasted favourite. This was interesting as it meant that a white tone was to be featured throughout the trend.

Furthermore the ‘unexpected gloss’ trend ` was a story which focussed on new blacks. It discussed how coatings evolved to be used as staining. Moreover, colour is layered on and scraped off in order to create new patterns and textures in: glossy, leathery blacks, oily tar-like staining, mottled smoky surfaces and matt smoked wefts.

Moreover, aged is a trend already explored through ‘emotive’ in the previous blog entry. There is a bleach contrast – this encourages imperfections in design and finish. This vintage feel is encouraged through colour, for example vintage red.

WGSN states that the trend for impure colour continues, aged weft tints and coloured, powdery coatings are prominent within the denim trend, and can be used outside this denim craze. Further research outside of the denim sector focussed on patterning which was nostalgic and highly decorative with much energy and ‘laboured beauty’.

What next?

Next I will look at shapes, textures and effects within the WGSN forecasted trends.