Creating the trend focussed swing tag option

Creating the trend focussed swing tag option.

I used Google images to locate an image of lace. I then used Illustrator to live trace this. Once I had done this I used the live paint option to select the outline and changed this blue, in keeping with the colour way of the trend. This blue option also linked to part of the trend which was electric and bright.

After I had completed this, I used the peace symbol for the corner of the swing tag for the hole, and demonstrated that a black thread would be used to secure this, which would be attached using a safety pin.

I then placed the modified ‘Missguided’ logo in the centre of the swing tag. With regards to the back of the swing tag, I used a sticker which would contain the product code, product price and the size of the item, alongside the Missguided figure.

I then found a lace type garment from the Missguided website, and live traced this to make it look slightly more timeless. I then showed what the swing tag would look like in situ, and placed it as if it was attached to the sewn in garment label.

I then experimented with the denim trend. I created a swing tag option using a sample of denim that I located from the internet, and live traced this using the colour 6 option.

The front of this showed the horizontally positioned Missguided logo and also the Miss guided figure. The back of the swing tag would use a jaggedly cut-out sticker (in keeping with the distorted and destructed effect) which would contain a sort of style advisor set up. It used the Miss guided figure to recommend combinations to wear with the item. The details of the original product would be placed inside a sketched template of the item.

What next?

I must continue research and development. I must also look at other online retailers to see how they package and send out items, for example competitors such as Asos.