Development of the Missguided Tote bag and brochure

I began to implement the concept of the ‘Miss’guided into the booklet and bag designs. For the booklet I considered an option where the booklet opened from the front, splitting the ‘miss’ guided figure in half. I then tried to implement this same notion into the bag for life.

Initially I considered having the ‘miss’ guided logo positioned in the centre of the bag for life. The bag for life would be an organic cotton fabric and could be produced in one of the four colour ways: red, orange, blue and green. It could also be produced in a more sophisticated black.

From this I considered different handle concepts, for example plastic and metal chain. I also considered different bases and incorporating two of the colour ways into the bag design. The most successful bag thus far was one which would have the wording printed: ‘Every day is a fashion show and the world is your runway…’. This had the ‘miss’ guided figure attached as an add on, which the wearer could then take off and place any where they desired – perhaps encouraging yet another form of promotion.

The peace logo was incorporated into this, as the bag fastening was a button (most likely in the blue shade) and secured by a loop fastening. This was a landscape bag which looked very much like a hand bag except it would be in a thin polyester fabric most likely.

The ultimate bag experimented with was also very successful. It showed four of the misguided characters across the face of the bag (the back would be blank). This presented each of the different colours in the theme, therefore showcasing this as part of the brand identity.

What next?

I must continue with this experimentation in all areas of the POS development, having started development in each sector I must draw conclusions, assessing what works in order to establish a direction to move forwards into. I must also look at creating a trend focussed swing tag.