Today I expected with creating a narrative sequence for the Missguided brochure. For this I decided to go along with the green theme.
I introduced the Missguided character and a narrative whereby she uses a plastic bag to go shopping into town, purchasing food as well as clothes (as researched through the questionnaire).
The narrative sequence concludes with the Missguided character designing the Missguided bag for life. This ends with the Missguided website.
This has been put into the brochure, so that the reader is directed to the website, increasing footfall and therefore intensifying the likelihood of sales.
What next?
Next I must work out what to include in the rest of the leaflet content, which information to include when considering the intended purpose.
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