Development of the Missguided character

Hitherto, throughout the development of the Missguided character, I have kept things very simple. The Missguided character would comprise of a peace sign, a heart, and a triangle – representing the female sign on toilets etc.

However, I have also considered a Christmas Missguided, which saw the character with a pair of wings, perhaps being used as a Christmas tree decoration.

I then began to think that I could create a sequence of these seasonal character to suggest how the Missguided character could be altered slightly throughout the year, to best represent the time of the year. For example, I created a Missguided character for the following occasions:

• Valentine’s Day
• Easter
• Mother’s Day
• Halloween
• Christmas
• New Year

These worked very well, particularly those with the wings. I must therefore consider whether this angelic Missguided character could be a permanent fixture. For this reason it may be necessary to create a focus group.

What next?

I must research into creating a focus group to best obtain the results that I desire.